atonals:

New York City-based fashion photographer Jamie Beck, in collaboration with Kevin Burg, a web designer with a background in video and motion graphics, has created a series of gorgeous animated GIFs she calls “cinemagraphs”. A couple of them feature Canadian supermodel Coco Rocha, and these have gained quite a bit of media exposure recently. According to Rocha, cinemagraphs are “more than a photo, but not quite a video.”